Ed was awarded a scholarship to Connecticut Institute of Art. Completed and moved to Ireland in 1999. Planning to travel all over Europe, he decided to take a one year creative position at a small design firm in Dublin. He returned to New York and accumulate enough experience to start his own creative firm. Throughout 10 years he interacted with some of the best creatives and served some of the biggest brands on the agency side. In 2003 he crossed over, joining the client side at the NFL. After learning all about branding, sponsorship and media he was ready to create his own company. Since his departure in 2005 he has developed various intellectual properties related to brand and media systems. In 2009 he founded Brandilla to give those properties a proper structured shelter.