Ed spent10 years he interacted with some of the best creatives and served some of the biggest brands on the agency side. In 2003 he crossed over, joining the client side at the NFL. After learning all about branding, sponsorship, and media he was ready to create his own company. Since his departure in 2005 he has developed various intellectual properties related to brand and mobile media systems. In 2009 he founded Brandilla to give those properties a proper structured shelter.